Presenter(s)
- Gaurav Mishra
20% of Global searches is Voice-based and in the next 2 years by 2020; this number will increase to 50%. If that does not bother a content creator or marketer! I am not sure what will!
Search is changing, and so is the way consumers choose to engage with businesses locally or globally. There is a distinct move away from screens and keyboards, and into voice-based interactions. Voice search is becoming a fast-growing habit across consumer segments and fundamentally transforming how people and businesses transact on the internet.
Consider this:
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According to Technavio, the voice recognition market will be a massive $601 million industry by 2019.
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Christmas 2017, the Amazon Echo Dot was the best-selling holiday gift
Here are some key takeaways:
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Why a voice content strategy is critical for enterprises
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How and Why to make your content future proof
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The differences between voice-based and web-based content, and how that affects the user experience
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The basics of optimizing your content for voice search
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Why bots should be your next strategic investment
Demos:
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Implementation of Speakable schema and how that works.
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A quick view of the schemas important for the VSO
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Example of sites ranking in the Voice
Video of my talks
- Tech Triveni: https://www.youtube.com/watch?v=7zRR2of5s8s
- Decoupled Days 2019 https://www.youtube.com/watch?v=t9k8kbkIAwM
Last couple of talks on the same topic:
Attachment | Size |
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Voice First World! (2).pdf | 1.4 MB |
Who Should Attend
- Content Editors
- Decision Makers
- Site Builders
Prerequisites
None